* Deputy Prime Minister Ishaq Dar has issued a firm directive to the Pakistan Sugar Mills Association (PSMA), demanding full compliance with the agreed-upon retail price of sugar. This move aims to stabilize market prices and ensure affordability for consumers across Pakistan.
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* In a recent high-level meeting, Deputy Prime Minister Dar reviewed the current sugar market situation, focusing on adherence to the previously established price agreement.
* Dar expressed his satisfaction with the observed downward trend in sugar prices, which he attributed to stringent market oversight and regulatory enforcement.
* However, he emphasized the necessity of consistent compliance from the PSMA to maintain price stability.
* The directive mandates that the PSMA ensure retail sugar prices remain at or below the agreed-upon level throughout Pakistan.
* The governments goal is to protect consumers from price gouging, and to maintain a stable supply of sugar throughout the country.
* The government is also actively monitoring supply, to make sure that there are no artificial shortages created.
* The Competition Commision of Pakistan (CCP) is also monitoring the sugar industry, to ensure that there are no anti-competitive practices taking place.
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